I was part of the team at Off Center responsible for the creative strategy and design of the updated website and marketing materials for Lesser Evil, a transparent consumer brand creating a new outlook on healthy snacking.
Brands included
What we did
Brand Strategy + Design
Marketing Collateral + Social Design
Website Design
Website Development
Team
Off Center Creative
My Role: Lead Designer for collateral in both web and social design + product management for the design team.
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Our work with Lesser Evil was meant to help visualize the strong brand identity established by the team. We worked to boost their social platforms through unique social content and elevated the online shopping experience with an interactive, exciting website design.
Explore more about the Lesser Evil project here.